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Why business simulations can help you develop your teams


Business simulations have long been regarded as one of the most effective and lasting methods of teaching the techniques of business and management. Perfect for both corporate and academic situations, our training package is sure to inspire and teach in a fun, virtual environment. The hands-on learning style has been proven to be far more memorable than standard lectures, with participants being far more likely to remember, and then implement, the skills they learn.

The average retention rate when participants get an opportunity to apply the skills they learn in an interesting and interactive way is over 75%. When compared with an average of 5% for lectures, the value of this training is obvious.

"I hear and I forget; I see and I remember; I do and I understand." – Confucius

Business simulations are used to put theory into practice and give years of experience in a short space of time. April's computer-based business simulations are unique in that they use the most current and up-to-date data and model real-life industries to create an environment for trainees to develop their business and management skills and increase their understanding and entrepreneurial awareness.

They allow up to nine teams to run competing companies in an interactive market, which encourages the participants to put their skills to the test in an attempt to beat their competitors. Our business simulations are often run in a competition-style, where teams are judged and a prize usually awarded for the best progress.

April's simulations each cover all of the key business areas; finance, marketing, business strategy and management, commercial awareness and interpersonal skills. When used as part of an ongoing scheme they can provide a fun alternative to classroom learning or they can be used in a supportive, illustrative role as an introduction or conclusion to a training programme. Our training simulations are the perfect way to convey business principals and entrepreneurship to trainees of any age and rank, from university undergraduates all the way up to senior managers and supervisors. They can be adapted to suit any situation and fit into any market to be as relevant as possible, and hence give your training the maximum benefits.

"The business simulation was superb. This brought all together all learning in a practical but challenging way."

We recognise that no two businesses are the same and so the simulation courses can be tailor-made especially for you. All our products are fully customisable and several of our clients run business simulations developed especially for them by our expert team of programmers and administrative staff.

April Training brings life to the traditional techniques of lectures and case studies by allowing participants to make decisions relating to the management of a real business in a competitive market, and understand the results.


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