Testimonials
"Other universities would be wise to look into deploying the simulation because as an
employer in the engineering sector, it is of massive benefit to the graduate."
-David Orme, Group Operations Director of Quadnetics Group
"As Programme Manager, I was looking for something to pull together the learning of the
previous 12 months in a challenging and fun way. Executive more than met my expectations
in all respects. I would certainly recommend April - both the people and the product."
-Pat O'Kane, Training Officer, Halifax plc
"I leant a lot from actually interacting with financial ideas and reacting to the changing
circumstances in this simulation. Hunkering down and getting my fingers dirty with the
challenge as part of a team was especially memorable. I personally will be pushing for
more of such courses to be offered to future graduates."
- Student
"Retailer is a highly informative and participative business simulation programme which has been tailored very successfully for Wickes to help managers identify key decisions, information and communication required to run the business effectively. Managers who have attended the one day workshop have thoroughly enjoyed the day and have returned to the workplace not
only with an increased commercial awareness but a better understanding of how a business operates."
-Maggie Rose, Management Development Advisor, Wickes Building Supplies Ltd
"The simulation was everything we expected: very hectic, frustrating, exhilarating and very
good fun."
-Student
"Executive is very sophisticated but also user-friendly and robust. Its versatility means we
can use it in many ways. The software and documentation are excellent. This is experiential
learning of the highest order."
-Stuart Sanderson, MBA Director, Bradford School of Management
"The business simulation was superb. This brought together all learning in a practical but
challenging way."
-Student
"We found Executive to be a super way of 'unfreezing' individuals from their previous
constraints and perceptions. They learned to solve unfamiliar problems; work together as a
team; recognise the interdependencies of the business; work with computers; and emerge
with feelings of success, pride and self-respect."
-David Mabbs, Training Manager, H J Heinz Co
