Business Simulation - Executive

Executive is a business training simulation based on the European car market.

An online version of this flexible and educational business simulation is now available.

Used worldwide by universities and corporates in most business sectors, Executive is one of the most powerful, realistic and effective business training tools available. Whether starting a business from conception or taking over an existing company, competitive teams of participants have the challenge of making considered business decisions using market data and their experience. The business simulation provides "what-if" testing of strategies. Company annual reports are generated which allow the participants to see and understand their impact on the overall success of the company, analyse the results and take the necessary action for continuous improvement.

What is Executive?
Executive is a computer based business simulation that can be run both online and on a local machine, using real current data and modelling the Western European Car Industry. It allows up to nine teams to run competing companies in an interactive market.

Why Executive?
Executive different because it is based on real economic figures and cultural and social data. This means that it reflects the current climate of the market and so provides a realistic and useful experience. The simulation also includes random events and legislation to reflect the real business world. Executive can be run remotely via the internet and can be used on most computer systems. We can provide technical support and an experienced member of our team is always available.

How will I benefit from using Executive?

Flexible: Addresses training in all aspects of business awareness, from the specific of finance and marketing to creating a demanding, competitive environment conducive to effective training, e.g. for team building through to negotiating skills. April will design the course around your individual training requirements and additional modules, such as Marketing, Finance and Quality can be chosen to ensure that the course meets all your training needs.

Realistic: It brings life to the traditional techniques of lectures and case studies allowing participants to make real decisions about managing a business successfully in a competitive market.

Relevant: Participants learn to make quality decisions as the choices made directly affect the performance of the company. These skills are easily transferred back to the everyday workplace.

Memorable: The exciting reality of the subject means that participants become very involved and experience the consequences of their decisions. They work on the stimulating task on building a successful business in a condensed period of time.

Effective: Its practical approach means that issues are tackled in a risk-free environment and in a challenging and rewarding manner. This results in personal as well as team development, which can increase individuals' value to their organisation.

Easy to Use: The software is very easy to use despite the complexity of its internal structure. The power of the computer is used to produce detailed, well presented information from a comprehensive set of management decisions.

Who is Executive for?
Users of Executive range from multinationals to higher education institutes to human resource development consultants. The uses of the system range from the technical aspects of running a business to advanced leadership and team building courses.

How do we help?
Once your organisation or institute has chosen to purchase any of our programmes, we will begin individually designing a course that meets your training needs. Our technical staff will ensure that it is compatible with your computer systems and will even help to set up the simulation. We can also run events and seminars or train members of your staff so that the simulations can be used independently. Technical support is available as required and a committed member of our team will be available at all times.

What changes can we make to provide the course that meets your needs?
Executive is a very flexible simulation. On top of creating seminars and events to suit you, the simulation itself can be a changed and specific scenarios and markets can be created. There is a data edit facility built into the simulation meaning that the facilitator can extensively modify the market environment. Executive can also be expanded by the use of extra modules built to emphasise and develop particular areas of business including Finance, Marketing and Quality. For a better idea of how Executive can be adapted to suit your needs or to arrange a free demonstration, call us on 01928 735 868 or contact us via email.

How do I know if Executive is right for me?
If you are interested in Executive, want to know more or want to see how it could work for you we can arrange for one of our dedicated consultants to visit you for a free demonstration. There is also an option to run a short pilot course and if you purchase the full version we will refund the cost of the pilot course against the full price. For either of these options or for more information please contact us.

How much does the simulation cost?
Prices vary depending on your requirements. Please call us for a quotation or for more information.

How do I order Executive?
You can arrange a free demonstration or order any of our simulations online or by calling us on 01928 735 868