Business Simulation - Retailer

With the retail industry as a model, everyone can relate to Retailer. It provides a familiar environment in which sound financial, marketing, production and organisational principles can be developed. Decisions range from choice of site and company image to stock selection and control, pricing, staffing, security and marketing.

The business simulation has been used successfully on academic business courses, large company management development programmes and for recruitment and staff assessment. As well as being used in large and small groups, Retailer can also serve as an excellent tool to train individuals interested in starting up a business.

What is Retailer?
Retailer is a simulation that takes the concept of a realistic business simulation as close to reality as possible while retaining the uncertainty of the real world through well thought out random events. The simulation offers the opportunity to run a single store or a chain of retail outlets on and a local or national level.

Five business scenarios are included in the package but there is a facility to customise the model to any other retail business.

Why Retailer?
Retailer is unique in that it is based on real economic figures and cultural and social data. The simulation also provides the opportunity to tailor the environment to specific markets by allowing the tutors to input their own market data. It also includes random events and legislation to reflect the real business world.

Retailer can also be run remotely via the internet and adapted to work on most computer systems. We are committed to customer care and so there is always an experienced member of our team available on our 24 hour support line.

How will I benefit from using Retailer?

Flexible: Appropriate for small and large organisations in all business sectors and students from school to graduate level. It can also be made to model specific retail markets, so can provide an experience directly related to your needs.

Relevant: Everyone is familiar with the retail world and therefore participants adapt to their scenarios rapidly and can easily transfer worthwhile skills into their everyday life.

Effective: Participants work on the stimulating task of building a successful business in a short period of time. Together with the reality of the simulations this results in participants becoming highly motivated. Training through simulation is regarded as one of the most effective forms of business teaching.

Memorable: The "learning by doing" environment means that lessons are more readily learned and retained and easily transferred back to the workplace.

Who is Retailer for?
Retailer has been used effectively for individual learning and for team learning with teams competing against the background market and against each other.

The business simulation is used for students on management and business programmes, the development of business and management skills in all sectors of retail, as well as for entrepreneurs starting up or running a small retail business.

How do we help?
Once your organisation or institute has chosen to purchase any of our programmes, we will begin individually designing a course that meets all your training needs. Our technical staff will ensure that it is compatible with your computer systems and training will be provided on setting up and running the simulation.

We can also run events and seminars or we can train members of your staff so that the simulations can be used independently. We also provide technical support if required and a committed member of our team will be available at all times.

What changes we tailor to your needs?
In addition to creating seminars and events tailored to suit you, Retailer is provided with 5 retail scenarios that allow for a wide spectrum of needs. There is a data edit facility built into the simulation which allows the facilitator can extensively modify the market environment and produce a simulation modelled on the retail market of their choice.

For a better idea of how Retailer can be adapted to suit your needs or to arrange a free demonstration, call us on 01928 735 868.

How do I know if Retailer is right for me?
If you are interested in Retailer, want to know more or want to see how it could work for you we can arrange for one of our dedicated consultants to visit you for a free demonstration. There is also an option to run a short pilot course and if you purchase the full version we will refund the cost of the pilot course against the full price. For either of these options please contact us.

How much does the simulation cost?
Prices vary depending on your requirements. Please call us for a quotation or for more information.

How do I order Retailer?
You can arrange a free demonstration or order any of our simulations online or by calling us on 01928 735 868.